LOGO AND BRAND REFRESH

LOGO AND BRAND REFRESH

HOPE AND HOMES
FOR CHILDREN

HOPE AND HOMES
FOR CHILDREN

Like people, brands change and grow. Hope and Homes outgrew their naive style and needed a slicker identity that will appeal not only to their field workers but to potential donors and board members as well.

The blue heart, the organisation’s strongest visual asset, is known and loved by both staff and beneficiaries. It was important to keep it while allowing it to evolve into a more mature icon.

The updated logo, together with a new colour palette and a new typeface (the contemporary GT Welshaim by Grilli Type), The new visual identity brings Hope and Homes for Children into the present while maintaining the organisation’s original essence.

Like people, brands change and grow. Hope and Homes outgrew their naive style and needed a slicker identity that will appeal not only to their field workers but to potential donors and board members as well.

The blue heart, the organisation’s strongest visual asset, is known and loved by both staff and beneficiaries. It was important to keep it while allowing it to evolve into a more mature icon.

The updated logo, together with a new colour palette and a new typeface (the contemporary GT Welshaim by Grilli Type), The new visual identity brings Hope and Homes for Children into the present while maintaining the organisation’s original essence.