FORD

FORD

Ford's annual sustainability report is designed as a dedicated website. I was hired to co-design the 2016-17 website.

Working alongside the design director and the lead developer,
I was responsible for designing responsive layouts, infographics, and UX for specific elements that required a solution outside the existing style guide.

The design takes an editorial approach, in order to present a large amount of information in a way that is user-friendly and easy to navigate. Crafted with a wide range of user journeys in mind, the seamless, responsive design makes the site easy to read on a laptop, tablet or mobile phone.

Ford's annual sustainability report is designed as a dedicated website. I was hired to co-design the 2016-17 website.

Working alongside the design director and the lead developer in a close iterative fashion, I was responsible for designing responsive layouts, infographics, and UX for specific elements that required a solution outside the existing style guide.

The design takes an editorial approach, in order to present a large amount of information in away that is user-friendly and easy to navigate. Crafted with a wide range of user journeys in mind, the seamless, responsive design makes the site easy to read on a laptop, tablet or mobile phone.

SECTION LANDING PAGES

SECTION LANDING PAGES

The materiality matrix is a unique element within the sustainability website that presents key issues and places them on the matrix based on how important they are to Ford's stakeholders. It also shows linkages between related issues.

Exploring different UX paths, my main objective was to create simple, intuitive interactions that can handle multiple layers of data, and to find a way to scale down to smaller sizes without compromising the richness of information.

Live matrix>

The materiality matrix is a unique element within the sustainability website that presents key issues and places them on the matrix based on how important they are to Ford's stakeholders. It also shows linkages between related issues.

Exploring different UX paths, my main objective was to create simple, intuitive interactions that can handle multiple layers of data, and to find a way to scale down to smaller sizes without compromising the richness of information.

Live matrix>