VISUAL IDENTITY

VISUAL IDENTITY

COGNACITY

COGNACITY

Cognacity is a consulting firm delivering well-being, resilience and performance consultation for businesses. Formerly named ‘LPP Consulting’, Cognacity had a dated style that was failing to encapsulate the company’s offering.

As the lead designer on the project, I worked closely with the brand strategist to develop a visual identity that will bring to life Cognacity's new values and tone of voice.

The scientific term ‘dynamic equilibrium’ was chosen as a metaphor for Cognacity’s new visual identity. It means a system that is both dynamic and balanced simultaneously and represents Cognacity's goal - to provide tools for people to become their own 'dynamic equilibriums', able to maintain balance in stressful, fast-paced work environments.

Cognacity is a consulting firm delivering well-being, resilience and performance consultation for businesses. Formerly named ‘LPP Consulting’, Cognacity had a dated style that was failing to encapsulate the company’s offering.

As the lead designer on the project, I worked closely with the brand strategist to develop a visual identity that will bring to life Cognacity's new values and tone of voice.

The scientific term ‘dynamic equilibrium’ was chosen as a metaphor for Cognacity’s new visual identity. It means a system that is both dynamic and balanced simultaneously and represents Cognacity's goal - to provide tools for people to become their own 'dynamic equilibriums', able to maintain balance in stressful, fast-paced work environments.

Cognacity is a consulting firm delivering well-being, resilience and performance consultation for businesses. Formerly named ‘LPP Consulting’, Cognacity had a dated style that was failing to encapsulate the company’s offering.

As the lead designer on the project,
I worked closely with the brand strategist to develop a visual identity that will bring to life Cognacity's new values and tone of voice.

The scientific term ‘dynamic equilibrium’ was chosen as a metaphor for Cognacity’s new visual identity. It means a system that is both dynamic and balanced simultaneously and represents Cognacity's goal - to provide tools for people to become their own 'dynamic equilibriums', able to maintain balance in stressful, fast-paced work environments.

YEAR: 2016 / CREDIT: WEBER SHANDWICK

LOGOTYPE

LOGOTYPE

LOGOTYPE

CONSTRUCTION AND HANDLING

CONSTRUCTION AND HANDLING

CONSTRUCTION AND HANDLING

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VISUAL IDENTITY

VISUAL IDENTITY

OVERVIEW

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Get in touch

Get in touch

Get in touch

If you have a question or a project
you'd like to discuss, just drop me a line
and I'll
be in touch shortly.

or check my availability and book me
directly on YunoJuno

I'm always open to new opportunities.
If you'd like to discuss a project, get
a quote, or just say hi - email me and
I'll
be in touch shortly.

Check my availability and book me
directly on YunoJuno

I'm always open to new opportunities.
If you'd like to discuss a project, get
a quote, or just say hi - email me and
I'll
be in touch shortly.

Check my availability and book me
directly on YunoJuno

© Yarden Gur 2018

© Yarden Gur 2018