INTERACTIVE REPORT

INTERACTIVE REPORT

FORMULA-E

FORMULA-E


Formula-E, the world's 1st fully electric motor racing series, had a core visual identity and a strong, recognisable logo, but no clear guidelines for corporate communications design.

As lead designer and art director, I was tasked with designing their 2016 sustainability report. The main objective was to rethink and expand the existing branding so that the report could be referred to as a style guide for future projects.

Building aesthetics of the angular logo, I created a visual language of diagonal lines and sharp angles, combined with semi-sheer shapes that blend into each other, inspired by the dynamism and fast movement of the racing cars.


Formula-E, the world's 1st fully electric motor racing series, had a core visual identity and a strong, recognisable logo, but no clear guidelines for corporate communications design.

As lead designer and art director, I was tasked with designing their 2016 sustainability report. The main objective was to rethink and expand the existing branding so that the report could be referred to as a style guide for future projects.

Building aesthetics of the angular logo, I created a visual language of diagonal lines and sharp angles, combined with semi-sheer shapes that blend into each other, inspired by the dynamism and fast movement of the racing cars.

YEAR: 2017 / CREDIT: TBA / LIVE REPORT ➡️

BUILDING BLOCK

BUILDING BLOCK

CHARTS3Artboard 3@2x
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font
CHARTS3Artboard 8@2x

ICONOGRAPHY

ICONOGRAPHY

ICONOGRAPHY

CHARTS3Artboard 9@2x

SELECTED SCREEN

SELECTED SCREEN

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Get in touch

Get in touch

Get in touch

If you have a question or a project
you'd like to discuss, just drop me a line
and I'll
be in touch shortly.

or check my availability and book me
directly on YunoJuno

I'm always open to new opportunities.
If you'd like to discuss a project, get
a quote, or just say hi - email me and
I'll
be in touch shortly.

Check my availability and book me
directly on YunoJuno

I'm always open to new opportunities.
If you'd like to discuss a project, get
a quote, or just say hi - email me and
I'll
be in touch shortly.

Check my availability and book me
directly on YunoJuno

© Yarden Gur 2018

© Yarden Gur 2018